The Shire of Augusta Margaret River is proud to announce its participation in the Hidden Disabilities Sunflower Initiative, a global program designed to support individuals with non-visible disabilities through education and awareness.
The Shire’s involvement was prompted by a request from members of the Inclusive Communities Advisory Network (ICAN), a local Shire group advocating for a more inclusive community. This step reflects our ongoing commitment to making Augusta Margaret River a welcoming and accessible place for everyone – residents and visitors alike.
In Australia, 1 in 5 people are said to have a disability – 85% of these can be invisible. The Hidden Disabilities Sunflower is a discreet symbol that individuals can choose to wear, signalling to others that they may require additional assistance, understanding or time.
Shire President Julia Meldrum said it’s about making the invisible visible, and ensuring people receive the extra support needed when going about their daily lives.
“The Shire has been recognised with a Most Accessible Communities in WA Award for six consecutive years and joining the Sunflower network is part of our ongoing commitment to improving access and inclusion for all in our community,” said President Meldrum.
“We believe in creating a welcoming space for everyone. Our Libraries, Recreation Centres and Administration Centres are Sunflower-friendly places and many of our staff have undertaken formal Sunflower training to help provide tailored support for people with non-visible disabilities.
“Our aim is to improve our community’s experiences with and access to our services, events and facilities – and hopefully inspire other businesses and organisations in the region to do the same.”
Sunflower lanyards, badges and wristbands are available from participating Shire facilities. Community members can choose to wear one of these items, as a subtle way of letting our staff know that they may need extra support or a bit more time when accessing our services.
Disability advocate and ICAN member Jonelle Fraser said the Sunflower Initiative is about empowering people to express their needs with confidence, even without speaking – especially for her daughters.
“For me, it’s about being proud and having a voice. It’s okay to say that the world isn’t built for my neurotype, and sometimes it’s too busy, too loud, or there’s just too much going on.” Ms Fraser said.
“That doesn’t mean I don’t want to be included or part of things, but I don’t want to use all my energy explaining the accommodations I need. Sometimes, just a bit of kindness is enough to give you that little boost of confidence.”
Disability advocates Anika and Tehya Fraser are also lending their voices to the initiative, describing it as an important step toward greater awareness and inclusion for people with hidden disabilities.
“Having something like the Sunflower Initiative would’ve really helped me in primary school,” Anika said. “I’m glad it’s starting now – for the next generation.”
Her sister Tehya highlighted the everyday impact of the program, emphasising how small acts of patience and understanding can make a big difference.
“I might take a little longer to decide what to buy or to process what someone’s saying, but that doesn’t mean I shouldn’t be treated equally,” Tehya said. “It’s about having tools that make things fairer for everyone.”
Residents and visitors with non-visible disabilities are welcome to participate in the Hidden Disabilities Sunflower Initiative by wearing the symbol when they feel the need.
If you see someone wearing the Sunflower symbol, know they may need extra time or support. This simple act can make a significant difference in promoting understanding and inclusivity within the community.
For more information, please contact the Shire’s Community Development team via [email protected] and visit the Hidden Disabilities Sunflower website.