Why it matters
The Shire is a breathtakingly unique place with the perfect combination of amenity and natural beauty. The Shire is part of the South West Australia Ecoregion (SWAE) - Australia’s only Global Biodiversity Hotspot and home to a variety of unique flora and fauna which are under serious threat. The Ecoregion has the highest concentration of rare and endangered species in Australia.
Becoming certified as an ECO Destination is a natural extension of the work we are already doing to protect and conserve our environment. It sends a strong message to visitors that we walk the talk when it comes to sustainability. This is an increasingly important factor in travellers’ destination choice as they become more aware of the need to tread lightly on the earth.
And it’s not just about visitors. It’s about our community having the most liveable place possible. It just so happens that a great place to live is a great place to visit.